Available for Advisory, Consulting, and Full-time Opportunities
Business, Product and Marketing Strategy Leader
10+ years driving high-stakes PLG & SLG strategies for B2B & B2C products and companies at every stage of their lifecycle — from 0→1 AI startups to multi-billion-dollar iconic brands at Fortune 500 companies
About
I’m a seasoned business, product, and marketing strategy leader with a rare combination of enterprise rigor and startup velocity. My career spans Fortune 500 companies like Adobe, Cisco, and Samsung — where I drove growth initiatives for iconic flagship brands like Photoshop, Webex, and Galaxy — and the trenches of early-stage AI startups, where I built, launched and marketed 0-1 products.
I founded Insyt Labs and Regale, two Generative AI ventures, gaining first-hand knowledge of what it takes to assemble teams, secure admission into top-tier accelerator programs, and land enterprise pilots. That founder mindset now infuses everything I do as a Product Marketing and GTM strategy advisor and consultant for startups and enterprise clients.
I hold an MBA in Strategy from Duke University’s Fuqua School of Business and a B.S. in Computer Science from NC State University (graduated Summa Cum Laude) — a combination that lets me speak credibly across the boardroom and the build room.
Impact
$1B+
Pipeline influenced
100M+
Content awareness
10M+
User adoption
1,000+
Sales pros enabled
100+
Content & collateral delivered
10+
Hero features launched
20+%
ARR growth for mature brands (Photoshop)
50+%
ARR growth for early-stage products (Substance)
90+%
Fortune 500 customers secured
Expertise
Leadership
3+ years of people leadership and 8+ years of cross-functional alignment between product, marketing and sales teams, at all org levels, from ICs to C-suites
Storytelling
10+ years of crafting product messaging for customers, company narratives for investors, and strategic recommendations for C-suite executives
Market Research
Incorporating insights from primary and secondary research on customers, competitors and market trends to inform product and marketing strategy
GTM Strategy
Driving awareness, adoption and pipeline through differentiated messaging, optimized pricing, compelling content and effective sales collateral
Industries
Semiconductors
2 years defining global growth strategies for Samsung semiconductor products, e.g. SSD and DRAM, in hyperscale and enterprise data centers
Payment Platforms
~2 years owning annual strategic planning, launching next-gen smart platform, and influencing build/buy/partner decisions
Creative SaaS
~3 years leading strategic initiatives for Photoshop, Adobe Express, Substance 3D and other products in the $8B+ Creative Cloud business of Adobe
Collaboration SaaS
2 years of raising awareness, feature adoption and pipeline acceleration for the Webex Suite, the flagship Enterprise offering in Cisco’s $6B+ Collaboration BU
Portfolio
Cisco · Webex
Positioning & Messaging
Led the positioning and messaging for Webex Suite, the flagship offering in Cisco’s $6B+ Collaboration business unit
Cisco · Webex
Blogs
Wrote and by-lined (ghostwrote) blog posts as one type of content for hero feature launches
Cisco · Webex
Videos
Provided oversight on script, storytelling, visual assets and final look for brand, product and demo videos
Cisco · Webex
Analyst Relations
Sustained leadership position for Webex in influential analyst reports like Gartner, IDC and Forrester
Cisco · Webex
Case Studies
Collaborated with Customer Advocacy stakeholders to craft compelling success stories and case studies
Cisco · Webex
Thought Leadership
Partnered with relevant stakeholders to publish content in influential publications targeted at C-suite personas
Cisco · Webex
Public Speaking
Drafted and delivered presentations to thousands of prospects and customers at first and third-party events
Cisco · Webex
Demand Generation
Produced assets for demand generation and lead nurture campaigns targeted at SMBs and Enterprises
Cisco · Webex
Brand Marketing
Contributed to brand marketing campaigns, ensuring accurate representation of product features and benefits
Values & Philosophy
Bias for Action
I am impatient when it comes to delivering results for customers, partners and internal stakeholders. Time is money, and it’s my view that getting started and failing is better than analysis paralysis.
Test & Learn Mindset
In business, there is never enough information to make the best decision. Thinking like a scientist, i.e. formulating and validating hypotheses, is the most effective way to tackle the toughest challenges.
First Principles Thinking
In every role, at every company, I have never assumed the status quo as the best practice. I like to question long-held beliefs and assumptions with the goal of challenging others to make things even better.